1. Never outshine the master.
Always make those above you feel confortably superior. In your desire to please or impress them do not go too far in displaying your talents or you might accomplish the opposite; i.e., inspire insecurity. Make your masters appear more brilliant than they are and you will attain the heights of power.
2. Never put too much trust in friends; learn how to use enemies.
Be wary of friends, the will betray you more quickly, for they are easily aroused to envy. They also become spoiled and tyrannical. But hire a former enemy and he will be more loyal than a friend, because he has more to prove. In fact, you have more to fear from friends than from enemies. If you have no enemies, find a way to make them.
3. Conceal your intentions.
Keep people off-balance and in the dark by never revealing the purpose behind your actions. If they have no clue what you are up to, they cannot prepare a defense. Guide them far enough down th ewrong path, envelop them in enough smoke, and by the time they realize your intentions, it will be too late.
4. Always say less than necessary.
When you are trying to impress people with words, the more you say, the more common you appear, and the less in control. Even if you are saying banal, if will seem original if you make it vague, open-ended ans sphinxlike. Powerful people impress and intimidate by saying less. The more you say, the more likely you are to say something foolish.
5. So much depends on reputation. Guard it with your life.
Reputation is the cornerstone of power. Through reputation alone you can intimidate and win; once it slips, however, you are vulnerable and will be attacked on all sides. Make your reputation unassailable. Always be alert to potential attacks and thwart them befor ethey happen. Meanwhile, learn to destroy your enemies by opening holes in their own reputation. Then stand aside and let public opinion hang them.
6.Court attention at all costs.
It is better to be attacked and slandered than to be ignored. You must not discriminate between the different types of attention. In the end, all attention will work to your favor. Welcome personal attacks and feel no need to defend yourself. Court controversy, even scandal. Never be afraid or ashamed of the qualities that set you apart or draw attention to you. Everything is judged by its appearance; what is unseen counts for nothing. Never let yourself get lost in a crowd, or buried in oblivion. Stand out; be conspicuous at all costs. Make yourself a magnet for attention by appearing larger, more colorful, more mysterious, than the bland and the timid masses.
Burning more brightly than those around you is a skill that no one is born with. You have to learn to attract attention. At the start of your career, you have to attach your name and your reputation to a quality or an image that sets you apart from other people. This image can be something characteristic like a style of dress, or a personality quirk that amuses people and gets you talked about. Once the image is established, you have an appearance, a place in the sky for your star. Attack the sensational, the false, the scandalous, and the politically correct. Keep reinventing yourself. Once you are in the limelight you have to renew it by reinventing ways to court attention.
People feel superior to people whose actions they can predict or control. If you show them who is in control by playing against their expectations, you will gain their respect and tighten your hold on their fleeting attention. Society craves people who stand apart from general mediocrity.
Be ostentatious and be seen. . . . What is not seen is as though it did not exist. ... It was light that first caused all creation to shine forth. Display fills up many blanks, covers up deficiencies, and gives everything a second life, especially when it is backed by genuine merit. (Baltasar Gracian, 1601-1658)Everything is judged by its appearance; what is unseen counts for nothing. Never let yourself get lost in the crowd, then, or buried in oblivion. Stand out. Be conspicuous, at all cost. Make yourself a magnet of attention by appearing larger, more colorful, more mysterious, than the bland and timid masses.
Why Fame Is Important In Every Field Of Work
Burning more brighty than those around you is a skill that no one is born with. You have to learn to attract attention. At the start of your career, you must attach your name and reputation to a quality, an image, that sets you apart from other people. This image can be something like a characteristic style of dress, or a personality quirk that amuses people and gets talked about. Once the image is established, you have an appearance, a place in the sky for your star.
Court of Louis XIV
The court of Louis XIV contained many talented writers, artists, great beauties, and men and women of impeccable virtue, but no one was more talked about than the singular Due de Lauzun. The duke was short, almost dwarfish, and he was prone to the most insolent kinds of behavior—he slept with the king's mistress, and openly insulted not only other courtiers but the king himself. Louis, however, was so beguiled by the duke's eccentricities that he could not bear his absences from the court. It was simple: The strangeness of the duke's character attracted attention. Once people were enthralled by him, they wanted him around at any cost.
Thomas Edison - The Greatest Inventor in the World
The great scientist Thomas Edison knew that to raise money he had to remain in the public eye at any cost. Almost as important as the inventions themselves was how he presented them to the public and courted attention. Edison would design visually dazzling experiments to display his discoveries with electricity. He would talk of future inventions that seemed fantastic at the time—robots, and machines that could photograph thought—and that he had no intention of wasting his energy on, but that made the public talk about him. He did everything he could to make sure that he received more attention than his great rival Nikola Tesla, who may actually have been more brilliant than he was but whose name was far less known. In 1915, it was rumored that Edison and Tesla would be joint recipients of that year's Nobel Prize in physics. The prize was eventually given to a pair of English physicists; only later was it discovered that the prize committee had actually approached Edison, but he had turned them down, refusing to share the prize with Tesla. By that time his fame was more secure than Tesla's, and he thought it better to refuse the honor than to allow his rival the attention that would have come even from sharing the prize.
6 Ways You Can Become famousLet's look at 6 Ways you can become famous and make your ideas more popular than the competition:
1. Attack The Sensational/ScandalousIf
you find yourself in a lowly position that offers little opportunity
for you to draw attention, an effective trick is to attack the most
visible, most famous, most powerful person you can find.
Pietro Aretino
When Pietro Aretino, a young Roman servant boy of the early sixteenth century, wanted to get attention as a writer of verses, he decided to publish a series of satirical poems ridiculing the pope and his affection for a pet elephant. The attack put Aretino in the public eye immediately. A slanderous attack on a person in a position of power would have a similar effect. Remember, however, to use such tactics sparingly after you have the public's attention, then the act can wear thin.
2. Keep Reinventing YourselfOnce in the limelight you must constantiy renew it by adapting and varying your method of courting attention. If you don't, the public will grow tired, will take you for granted, and will move on to a newer star. The game requires constant vigilance and creativity.
3. Be UnpredictablePeople feel superior to the person whose actions they can predict. If you show them who is in control by playing against their expectations, you will gain their respect and tighten your hold on their fleeting attention.
Pablo Picasso - The Greatest Painter In The World
Pablo Picasso never allowed himself to fade into the background; if his name became too attached to a particular style, he would deliberately upset the public with a new series of paintings that went against all expectations. Better to create somediing ugly and disturbing, he believed, than to let viewers grow too familiar with his work. Understand:
4. Create an Air of MysteryIn a world growing increasingly banal and familiar, what seems enigthatic instantly draws attention. Never make it too clear what you are doing or about to do. Do not show all your cards. An air of mystery heightens your presence; it also creates anticipation—everyone will be watching you to see what happens next. Use mystery to beguile, seduce, even frighten
If you do not declare yourself immediately, you arouse expectation. . . . Mix a little mystery with everything, and the very mystery stirs up veneration. And when you explain, be not too explicit. ... In this manner you imitate the Divine way when you cause men to wonder and watch. (Baltasar Gracian, 1601-1658)
5. Better to be Attacked/Slandered Than Ignored.It is a common mistake to imagine that this peculiar appearance of yours should not be controversial, that to be attacked is somehow bad. Nothing could be further from the truth. To avoid being a flash in the pan, and having your notoriety eclipsed by another, you must not discriminate between different types of attention; in the end, every kind will work in your favor. Welcomed personal attacks and feel no need to defend yourself.
P.T. Barnum - The Greatest Entertainer in the World
P.T. Barnum learned about courting attention to his favor. Any form of publicity would benefit his entertainment business, no thatter if it were bad publicity. He promoted his shows of curiosities to authences with all kinds of gimmicks. He would offer Free Music for Millions, but hire bad musicians, so the crowd would end up buying tickets to the show so they could avoid the bands. He planted articles in newspapers and even sent anonymous letters to keep his name in the limelight.
6. Make Yourself Appear Larger Than Life.
Society craves larger-than-life figures, people who stand above the general mediocrity. Never be afraid, then, of the qualities that set you apart and draw attention to you. Court controversy, even scandal. It is better to be attacked, even slandered, than ignored. All professions are ruled by this law, and all professionals must have a bit of the showman about them.
- See more at: http://48laws-of-power.blogspot.com/2011/05/law-6-court-attention-at-all-cost.html#sthash.uCg1gEHc.6ZAIKGGz.dpufPietro Aretino
When Pietro Aretino, a young Roman servant boy of the early sixteenth century, wanted to get attention as a writer of verses, he decided to publish a series of satirical poems ridiculing the pope and his affection for a pet elephant. The attack put Aretino in the public eye immediately. A slanderous attack on a person in a position of power would have a similar effect. Remember, however, to use such tactics sparingly after you have the public's attention, then the act can wear thin.
2. Keep Reinventing YourselfOnce in the limelight you must constantiy renew it by adapting and varying your method of courting attention. If you don't, the public will grow tired, will take you for granted, and will move on to a newer star. The game requires constant vigilance and creativity.
3. Be UnpredictablePeople feel superior to the person whose actions they can predict. If you show them who is in control by playing against their expectations, you will gain their respect and tighten your hold on their fleeting attention.
Pablo Picasso - The Greatest Painter In The World
Pablo Picasso never allowed himself to fade into the background; if his name became too attached to a particular style, he would deliberately upset the public with a new series of paintings that went against all expectations. Better to create somediing ugly and disturbing, he believed, than to let viewers grow too familiar with his work. Understand:
4. Create an Air of MysteryIn a world growing increasingly banal and familiar, what seems enigthatic instantly draws attention. Never make it too clear what you are doing or about to do. Do not show all your cards. An air of mystery heightens your presence; it also creates anticipation—everyone will be watching you to see what happens next. Use mystery to beguile, seduce, even frighten
If you do not declare yourself immediately, you arouse expectation. . . . Mix a little mystery with everything, and the very mystery stirs up veneration. And when you explain, be not too explicit. ... In this manner you imitate the Divine way when you cause men to wonder and watch. (Baltasar Gracian, 1601-1658)
5. Better to be Attacked/Slandered Than Ignored.It is a common mistake to imagine that this peculiar appearance of yours should not be controversial, that to be attacked is somehow bad. Nothing could be further from the truth. To avoid being a flash in the pan, and having your notoriety eclipsed by another, you must not discriminate between different types of attention; in the end, every kind will work in your favor. Welcomed personal attacks and feel no need to defend yourself.
P.T. Barnum - The Greatest Entertainer in the World
P.T. Barnum learned about courting attention to his favor. Any form of publicity would benefit his entertainment business, no thatter if it were bad publicity. He promoted his shows of curiosities to authences with all kinds of gimmicks. He would offer Free Music for Millions, but hire bad musicians, so the crowd would end up buying tickets to the show so they could avoid the bands. He planted articles in newspapers and even sent anonymous letters to keep his name in the limelight.
6. Make Yourself Appear Larger Than Life.
Society craves larger-than-life figures, people who stand above the general mediocrity. Never be afraid, then, of the qualities that set you apart and draw attention to you. Court controversy, even scandal. It is better to be attacked, even slandered, than ignored. All professions are ruled by this law, and all professionals must have a bit of the showman about them.
Law 6: Court Attention at all Cost
| 1592 | 19 | 29 |
Be ostentatious and be seen. . . . What is not seen is as though it did not exist. ... It was light that first caused all creation to shine forth. Display fills up many blanks, covers up deficiencies, and gives everything a second life, especially when it is backed by genuine merit. (Baltasar Gracian, 1601-1658)Everything is judged by its appearance; what is unseen counts for nothing. Never let yourself get lost in the crowd, then, or buried in oblivion. Stand out. Be conspicuous, at all cost. Make yourself a magnet of attention by appearing larger, more colorful, more mysterious, than the bland and timid masses.
Why Fame Is Important In Every Field Of Work
Burning more brighty than those around you is a skill that no one is born with. You have to learn to attract attention. At the start of your career, you must attach your name and reputation to a quality, an image, that sets you apart from other people. This image can be something like a characteristic style of dress, or a personality quirk that amuses people and gets talked about. Once the image is established, you have an appearance, a place in the sky for your star.
Court of Louis XIV
The court of Louis XIV contained many talented writers, artists, great beauties, and men and women of impeccable virtue, but no one was more talked about than the singular Due de Lauzun. The duke was short, almost dwarfish, and he was prone to the most insolent kinds of behavior—he slept with the king's mistress, and openly insulted not only other courtiers but the king himself. Louis, however, was so beguiled by the duke's eccentricities that he could not bear his absences from the court. It was simple: The strangeness of the duke's character attracted attention. Once people were enthralled by him, they wanted him around at any cost.
Thomas Edison - The Greatest Inventor in the World
The great scientist Thomas Edison knew that to raise money he had to remain in the public eye at any cost. Almost as important as the inventions themselves was how he presented them to the public and courted attention. Edison would design visually dazzling experiments to display his discoveries with electricity. He would talk of future inventions that seemed fantastic at the time—robots, and machines that could photograph thought—and that he had no intention of wasting his energy on, but that made the public talk about him. He did everything he could to make sure that he received more attention than his great rival Nikola Tesla, who may actually have been more brilliant than he was but whose name was far less known. In 1915, it was rumored that Edison and Tesla would be joint recipients of that year's Nobel Prize in physics. The prize was eventually given to a pair of English physicists; only later was it discovered that the prize committee had actually approached Edison, but he had turned them down, refusing to share the prize with Tesla. By that time his fame was more secure than Tesla's, and he thought it better to refuse the honor than to allow his rival the attention that would have come even from sharing the prize.
6 Ways You Can Become famousLet's look at 6 Ways you can become famous and make your ideas more popular than the competition:
1. Attack The Sensational/ScandalousIf
you find yourself in a lowly position that offers little opportunity
for you to draw attention, an effective trick is to attack the most
visible, most famous, most powerful person you can find.
Pietro Aretino
When Pietro Aretino, a young Roman servant boy of the early sixteenth century, wanted to get attention as a writer of verses, he decided to publish a series of satirical poems ridiculing the pope and his affection for a pet elephant. The attack put Aretino in the public eye immediately. A slanderous attack on a person in a position of power would have a similar effect. Remember, however, to use such tactics sparingly after you have the public's attention, then the act can wear thin.
2. Keep Reinventing YourselfOnce in the limelight you must constantiy renew it by adapting and varying your method of courting attention. If you don't, the public will grow tired, will take you for granted, and will move on to a newer star. The game requires constant vigilance and creativity.
3. Be UnpredictablePeople feel superior to the person whose actions they can predict. If you show them who is in control by playing against their expectations, you will gain their respect and tighten your hold on their fleeting attention.
Pablo Picasso - The Greatest Painter In The World
Pablo Picasso never allowed himself to fade into the background; if his name became too attached to a particular style, he would deliberately upset the public with a new series of paintings that went against all expectations. Better to create somediing ugly and disturbing, he believed, than to let viewers grow too familiar with his work. Understand:
4. Create an Air of MysteryIn a world growing increasingly banal and familiar, what seems enigthatic instantly draws attention. Never make it too clear what you are doing or about to do. Do not show all your cards. An air of mystery heightens your presence; it also creates anticipation—everyone will be watching you to see what happens next. Use mystery to beguile, seduce, even frighten
If you do not declare yourself immediately, you arouse expectation. . . . Mix a little mystery with everything, and the very mystery stirs up veneration. And when you explain, be not too explicit. ... In this manner you imitate the Divine way when you cause men to wonder and watch. (Baltasar Gracian, 1601-1658)
5. Better to be Attacked/Slandered Than Ignored.It is a common mistake to imagine that this peculiar appearance of yours should not be controversial, that to be attacked is somehow bad. Nothing could be further from the truth. To avoid being a flash in the pan, and having your notoriety eclipsed by another, you must not discriminate between different types of attention; in the end, every kind will work in your favor. Welcomed personal attacks and feel no need to defend yourself.
P.T. Barnum - The Greatest Entertainer in the World
P.T. Barnum learned about courting attention to his favor. Any form of publicity would benefit his entertainment business, no thatter if it were bad publicity. He promoted his shows of curiosities to authences with all kinds of gimmicks. He would offer Free Music for Millions, but hire bad musicians, so the crowd would end up buying tickets to the show so they could avoid the bands. He planted articles in newspapers and even sent anonymous letters to keep his name in the limelight.
6. Make Yourself Appear Larger Than Life.
Society craves larger-than-life figures, people who stand above the general mediocrity. Never be afraid, then, of the qualities that set you apart and draw attention to you. Court controversy, even scandal. It is better to be attacked, even slandered, than ignored. All professions are ruled by this law, and all professionals must have a bit of the showman about them.
Pietro Aretino
When Pietro Aretino, a young Roman servant boy of the early sixteenth century, wanted to get attention as a writer of verses, he decided to publish a series of satirical poems ridiculing the pope and his affection for a pet elephant. The attack put Aretino in the public eye immediately. A slanderous attack on a person in a position of power would have a similar effect. Remember, however, to use such tactics sparingly after you have the public's attention, then the act can wear thin.
2. Keep Reinventing YourselfOnce in the limelight you must constantiy renew it by adapting and varying your method of courting attention. If you don't, the public will grow tired, will take you for granted, and will move on to a newer star. The game requires constant vigilance and creativity.
3. Be UnpredictablePeople feel superior to the person whose actions they can predict. If you show them who is in control by playing against their expectations, you will gain their respect and tighten your hold on their fleeting attention.
Pablo Picasso - The Greatest Painter In The World
Pablo Picasso never allowed himself to fade into the background; if his name became too attached to a particular style, he would deliberately upset the public with a new series of paintings that went against all expectations. Better to create somediing ugly and disturbing, he believed, than to let viewers grow too familiar with his work. Understand:
4. Create an Air of MysteryIn a world growing increasingly banal and familiar, what seems enigthatic instantly draws attention. Never make it too clear what you are doing or about to do. Do not show all your cards. An air of mystery heightens your presence; it also creates anticipation—everyone will be watching you to see what happens next. Use mystery to beguile, seduce, even frighten
If you do not declare yourself immediately, you arouse expectation. . . . Mix a little mystery with everything, and the very mystery stirs up veneration. And when you explain, be not too explicit. ... In this manner you imitate the Divine way when you cause men to wonder and watch. (Baltasar Gracian, 1601-1658)
5. Better to be Attacked/Slandered Than Ignored.It is a common mistake to imagine that this peculiar appearance of yours should not be controversial, that to be attacked is somehow bad. Nothing could be further from the truth. To avoid being a flash in the pan, and having your notoriety eclipsed by another, you must not discriminate between different types of attention; in the end, every kind will work in your favor. Welcomed personal attacks and feel no need to defend yourself.
P.T. Barnum - The Greatest Entertainer in the World
P.T. Barnum learned about courting attention to his favor. Any form of publicity would benefit his entertainment business, no thatter if it were bad publicity. He promoted his shows of curiosities to authences with all kinds of gimmicks. He would offer Free Music for Millions, but hire bad musicians, so the crowd would end up buying tickets to the show so they could avoid the bands. He planted articles in newspapers and even sent anonymous letters to keep his name in the limelight.
6. Make Yourself Appear Larger Than Life.
Society craves larger-than-life figures, people who stand above the general mediocrity. Never be afraid, then, of the qualities that set you apart and draw attention to you. Court controversy, even scandal. It is better to be attacked, even slandered, than ignored. All professions are ruled by this law, and all professionals must have a bit of the showman about them.
Law 6: Court Attention at all Cost
| 1592 | 19 | 29 |
Be ostentatious and be seen. . . . What is not seen is as though it did not exist. ... It was light that first caused all creation to shine forth. Display fills up many blanks, covers up deficiencies, and gives everything a second life, especially when it is backed by genuine merit. (Baltasar Gracian, 1601-1658)Everything is judged by its appearance; what is unseen counts for nothing. Never let yourself get lost in the crowd, then, or buried in oblivion. Stand out. Be conspicuous, at all cost. Make yourself a magnet of attention by appearing larger, more colorful, more mysterious, than the bland and timid masses.
Why Fame Is Important In Every Field Of Work
Burning more brighty than those around you is a skill that no one is born with. You have to learn to attract attention. At the start of your career, you must attach your name and reputation to a quality, an image, that sets you apart from other people. This image can be something like a characteristic style of dress, or a personality quirk that amuses people and gets talked about. Once the image is established, you have an appearance, a place in the sky for your star.
Court of Louis XIV
The court of Louis XIV contained many talented writers, artists, great beauties, and men and women of impeccable virtue, but no one was more talked about than the singular Due de Lauzun. The duke was short, almost dwarfish, and he was prone to the most insolent kinds of behavior—he slept with the king's mistress, and openly insulted not only other courtiers but the king himself. Louis, however, was so beguiled by the duke's eccentricities that he could not bear his absences from the court. It was simple: The strangeness of the duke's character attracted attention. Once people were enthralled by him, they wanted him around at any cost.
Thomas Edison - The Greatest Inventor in the World
The great scientist Thomas Edison knew that to raise money he had to remain in the public eye at any cost. Almost as important as the inventions themselves was how he presented them to the public and courted attention. Edison would design visually dazzling experiments to display his discoveries with electricity. He would talk of future inventions that seemed fantastic at the time—robots, and machines that could photograph thought—and that he had no intention of wasting his energy on, but that made the public talk about him. He did everything he could to make sure that he received more attention than his great rival Nikola Tesla, who may actually have been more brilliant than he was but whose name was far less known. In 1915, it was rumored that Edison and Tesla would be joint recipients of that year's Nobel Prize in physics. The prize was eventually given to a pair of English physicists; only later was it discovered that the prize committee had actually approached Edison, but he had turned them down, refusing to share the prize with Tesla. By that time his fame was more secure than Tesla's, and he thought it better to refuse the honor than to allow his rival the attention that would have come even from sharing the prize.
6 Ways You Can Become famousLet's look at 6 Ways you can become famous and make your ideas more popular than the competition:
1. Attack The Sensational/ScandalousIf
you find yourself in a lowly position that offers little opportunity
for you to draw attention, an effective trick is to attack the most
visible, most famous, most powerful person you can find.
Pietro Aretino
When Pietro Aretino, a young Roman servant boy of the early sixteenth century, wanted to get attention as a writer of verses, he decided to publish a series of satirical poems ridiculing the pope and his affection for a pet elephant. The attack put Aretino in the public eye immediately. A slanderous attack on a person in a position of power would have a similar effect. Remember, however, to use such tactics sparingly after you have the public's attention, then the act can wear thin.
2. Keep Reinventing YourselfOnce in the limelight you must constantiy renew it by adapting and varying your method of courting attention. If you don't, the public will grow tired, will take you for granted, and will move on to a newer star. The game requires constant vigilance and creativity.
3. Be UnpredictablePeople feel superior to the person whose actions they can predict. If you show them who is in control by playing against their expectations, you will gain their respect and tighten your hold on their fleeting attention.
Pablo Picasso - The Greatest Painter In The World
Pablo Picasso never allowed himself to fade into the background; if his name became too attached to a particular style, he would deliberately upset the public with a new series of paintings that went against all expectations. Better to create somediing ugly and disturbing, he believed, than to let viewers grow too familiar with his work. Understand:
4. Create an Air of MysteryIn a world growing increasingly banal and familiar, what seems enigthatic instantly draws attention. Never make it too clear what you are doing or about to do. Do not show all your cards. An air of mystery heightens your presence; it also creates anticipation—everyone will be watching you to see what happens next. Use mystery to beguile, seduce, even frighten
If you do not declare yourself immediately, you arouse expectation. . . . Mix a little mystery with everything, and the very mystery stirs up veneration. And when you explain, be not too explicit. ... In this manner you imitate the Divine way when you cause men to wonder and watch. (Baltasar Gracian, 1601-1658)
5. Better to be Attacked/Slandered Than Ignored.It is a common mistake to imagine that this peculiar appearance of yours should not be controversial, that to be attacked is somehow bad. Nothing could be further from the truth. To avoid being a flash in the pan, and having your notoriety eclipsed by another, you must not discriminate between different types of attention; in the end, every kind will work in your favor. Welcomed personal attacks and feel no need to defend yourself.
P.T. Barnum - The Greatest Entertainer in the World
P.T. Barnum learned about courting attention to his favor. Any form of publicity would benefit his entertainment business, no thatter if it were bad publicity. He promoted his shows of curiosities to authences with all kinds of gimmicks. He would offer Free Music for Millions, but hire bad musicians, so the crowd would end up buying tickets to the show so they could avoid the bands. He planted articles in newspapers and even sent anonymous letters to keep his name in the limelight.
6. Make Yourself Appear Larger Than Life.
Society craves larger-than-life figures, people who stand above the general mediocrity. Never be afraid, then, of the qualities that set you apart and draw attention to you. Court controversy, even scandal. It is better to be attacked, even slandered, than ignored. All professions are ruled by this law, and all professionals must have a bit of the showman about them.
Pietro Aretino
When Pietro Aretino, a young Roman servant boy of the early sixteenth century, wanted to get attention as a writer of verses, he decided to publish a series of satirical poems ridiculing the pope and his affection for a pet elephant. The attack put Aretino in the public eye immediately. A slanderous attack on a person in a position of power would have a similar effect. Remember, however, to use such tactics sparingly after you have the public's attention, then the act can wear thin.
2. Keep Reinventing YourselfOnce in the limelight you must constantiy renew it by adapting and varying your method of courting attention. If you don't, the public will grow tired, will take you for granted, and will move on to a newer star. The game requires constant vigilance and creativity.
3. Be UnpredictablePeople feel superior to the person whose actions they can predict. If you show them who is in control by playing against their expectations, you will gain their respect and tighten your hold on their fleeting attention.
Pablo Picasso - The Greatest Painter In The World
Pablo Picasso never allowed himself to fade into the background; if his name became too attached to a particular style, he would deliberately upset the public with a new series of paintings that went against all expectations. Better to create somediing ugly and disturbing, he believed, than to let viewers grow too familiar with his work. Understand:
4. Create an Air of MysteryIn a world growing increasingly banal and familiar, what seems enigthatic instantly draws attention. Never make it too clear what you are doing or about to do. Do not show all your cards. An air of mystery heightens your presence; it also creates anticipation—everyone will be watching you to see what happens next. Use mystery to beguile, seduce, even frighten
If you do not declare yourself immediately, you arouse expectation. . . . Mix a little mystery with everything, and the very mystery stirs up veneration. And when you explain, be not too explicit. ... In this manner you imitate the Divine way when you cause men to wonder and watch. (Baltasar Gracian, 1601-1658)
5. Better to be Attacked/Slandered Than Ignored.It is a common mistake to imagine that this peculiar appearance of yours should not be controversial, that to be attacked is somehow bad. Nothing could be further from the truth. To avoid being a flash in the pan, and having your notoriety eclipsed by another, you must not discriminate between different types of attention; in the end, every kind will work in your favor. Welcomed personal attacks and feel no need to defend yourself.
P.T. Barnum - The Greatest Entertainer in the World
P.T. Barnum learned about courting attention to his favor. Any form of publicity would benefit his entertainment business, no thatter if it were bad publicity. He promoted his shows of curiosities to authences with all kinds of gimmicks. He would offer Free Music for Millions, but hire bad musicians, so the crowd would end up buying tickets to the show so they could avoid the bands. He planted articles in newspapers and even sent anonymous letters to keep his name in the limelight.
6. Make Yourself Appear Larger Than Life.
Society craves larger-than-life figures, people who stand above the general mediocrity. Never be afraid, then, of the qualities that set you apart and draw attention to you. Court controversy, even scandal. It is better to be attacked, even slandered, than ignored. All professions are ruled by this law, and all professionals must have a bit of the showman about them.
8. Make others come to you. Use bait if necessary.
9. Win through your actions, never through argument.
10.Infection. Avoid the unhappy and unlucky.
11. Learn to keep people dependent on you.
12. Use selective honesty and generosity to disarm your victim.
13. When asking for help, appeal to peoples' self-interest, never totheir mercy or gratitude.
14. Pose as a friend; work as a spy.
15. Crush your enemy totally.
16. Use absence to increase respect and honor.
17. Keep others in suspended terror: Cultivate an aire of unpredictability.
18. Do not build fortresses to protect yourself. Isolation is dangerous.
19. Know who you are dealing with; do not offend the wrong person.
20. Do not committ to anyone.
21. Play a sucker to catch a sucker. Seem dumber than your mark.
22. Use the surrender tactic. transform weakness into power.
23. Concentrate your forces.
24. Play the perfect courtier.
25. Re-create yourself.
26. Keep your hands clean.
27. Play on people's need to believe to create a cultlike following.
28. Enter action with boldness.
29. Plan all the way to the end.
30. Make your accomplishments seem effortless.
31. Control the options. Get others to play with the cards you deal.
32. Play to people's fantasies.
33. Discover each person's thumbscrew.
34. Be royal in your own fashion. Act like a king to be treated like one.
35. Master the art of timing.
36. Disdain things you cannot have. Ignoring them is the best revenge.
37. Create compelling spectacles.
38. Think as you like, but behave like others.
39. Stir up waters to catch fish.
40. Despise the free lunch.
41. Avoid stepping into a great man's shoes.
42. Strike the shepard and the sheep will scatter.
43. Work on the hearts and minds of others.
44. Disarm and infuriate with the mirror effect.
45. Preach the need for change, but never reform too much at once.
46. Never appear too perfect.
47. Do not go past the mark you aimed for. In victory, learn when to stop.
48. Assume forlessness.
49. Thank God; count your blessings.
Judge London Steverson
London Eugene Livingston Steverson (born March 13, 1947) was one of the first two African Americans to graduate from the United States Coast Guard Academy in 1968. Later, as chief of the newly formed Minority Recruiting Section of the United States Coast Guard (USCG), he was charged with desegregating the Coast Guard Academy by recruiting minority candidates. He retired from the Coast Guard in 1988 and in 1990 was appointed to the bench as a Federal Administrative Law Judge with the Office of Hearings and Appeals, Social Security Administration.
Early Life and Education
Steverson was born and raised in Millington, Tennessee, the oldest of three children of Jerome and Ruby Steverson. At the age of 5 he was enrolled in the E. A. Harrold elementary school in a segregated school system. He later attended the all black Woodstock High School in Memphis, Tennessee, graduating valedictorian.
A Presidential Executive Order issued by President Truman had desegregated the armed forces in 1948,[1] but the service academies were lagging in officer recruiting. President Kennedy specifically challenged the United States Coast Guard Academy to tender appointments to Black high school students. London Steverson was one of the Black student to be offered such an appointment, and when he accepted the opportunity to be part of the class of 1968, he became the second African American to enter the previously all-white military academy. On June 4, 1968 Steverson graduated from the Coast Guard Academy with a BS degree in Engineering and a commission as an ensign in the U.S. Coast Guard.
In 1974, while still a member of the Coast Guard, Steverson entered The National Law Center of The George Washington University and graduated in 1977 with a Juris Doctor of Laws Degree.
USCG Assignments.
Steverson's first duty assignment out of the Academy was in Antarctic research logistical support. In July 1968 he reported aboard the Coast Guard Cutter (CGC) Glacier [2] (WAGB-4), an icebreaker operating under the control of the U.S. Navy, and served as a deck watch officer and head of the Marine Science Department. He traveled to Antarctica during two patrols from July 1968 to August 1969, supporting the research operations of the National Science Foundation's Antarctic Research Project in and around McMurdo Station. During the 1969 patrol the CGC Glacier responded to an international distress call from the Argentine icebreaker General SanMartin, which they freed.
He received another military assignment from 1970 to 1972 in Juneau, Alaska as a Search and Rescue Officer. Before being certified as an Operations Duty Officer, it was necessary to become thoroughly familiar with the geography and topography of the Alaskan remote sites. Along with his office mate, Ltjg Herbert Claiborne "Bertie" Pell, the son of Rhode Island Senator Claiborne Pell, Steverson was sent on a familiarization tour of Coast Guard, Navy and Air Force bases. The bases visited were Base Kodiak, Base Adak Island, and Attu Island, in the Aleutian Islands.[3]
Steverson was the Duty Officer on September 4, 1971 when an emergency call was received that an Alaska Airlines Boeing 727 airline passenger plane was overdue at Juneau airport. This was a Saturday and the weather was foggy with drizzling rain. Visibility was less than one-quarter mile. The 727 was en route to Seattle, Washington from Anchorage, Alaska with a scheduled stop in Juneau. There were 109 people on board and there were no survivors. Steverson received the initial alert message and began the coordination of the search and rescue effort. In a matter of hours the wreckage from the plane, with no survivors, was located on the side of a mountain about five miles from the airport. For several weeks the body parts were collected and reassembled in a staging area in the National Guard Armory only a few blocks from the Search and Rescue Center where Steverson first received the distress broadcast.[4]. Later a full investigation with the National Transportation Safety Board determined that the cause of the accident was equipment failure.[5]
Another noteworthy item is Steverson's involvement as an Operations Officer during the seizure of two Russian fishing vessels, the Kolevan and the Lamut for violating an international agreement prohibiting foreign vessels from fishing in United States territorial waters. The initial attempts at seizing the Russian vessels almost precipitated an international incident when the Russian vessels refused to proceed to a U. S. port, and instead sailed toward the Kamchatka Peninsula. Russian MIG fighter planes were scrambled, as well as American fighter planes from Elmendorf Air Force Base before the Russian vessels changed course and steamed back
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